Think of a brand as a neutral third space where humans interface with a non-human entity.  That’s a tall order: how exactly do you create something human, engaging, and inspiring?  And if you believe the adage that we do business with people we know and trust, then that interface is everything for moving your enterprise’s efforts forward.  Branding for the Rest of Us simplifies the branding process.  Using a template anyone can scale and use for the strategic context, you will walk away from the session with a tangible model to create and manage a brand.  And the session will challenge you to think of branding with a new perspective: branding is not a marketing discipline.  It’s a leadership discipline.

Location

University of Denver
University Hall Room 306 | DU Map

Schedule

7:00-7:30am: Registration, networking and breakfast
7:30-8:15am: Presentation
8:15-8:30am: Q&A

About Aaron Templer

Aaron Templer is a free agent mashing up leadership, strategy, branding, marketing, and communication in a world where lines between those disciplines are increasingly blurry.  His experience spans over 15 years in organizations with complex stakeholder landscapes.  His unique “branding-as-leadership” perspective was honed as the Director of Marketing for a world-ranked business college, where values based leadership and sustainability were at the core of a brand he developed and curated. Today he creates strategic branding foundations for enterprises and then assists them in managing the integrated execution to inspire their vision and story.  www.aarontempler.com