MHYP News

Denver is tied for the 10^th most social city in America, according to a ranking released Tuesday by NetProspex, a sales and marketing database company.  Denver tied with Oakland, Calif., while Boulder was tied for 20^th place with Orange County, Calif., and Raleigh, N.C.  The rankings reflect the number of businesspeople using social media – calculated by Facebook, LinkedIn and Twitter profiles tied to a corporate email address – and the number of connections they have over social networks.  San Francisco was judged to be the most social city, followed by San Jose and New York.

In a separate ranking of cities with the most businesspeople on Twitter, NetProspex put Boulder in a tie for 12^th place, with Washington, D.C. Fort Collins tied with Los Angeles, Jersey City, Nashville and Portsmouth, N.H., for No. 17. Denver tied with eight other cities, including Boston and Atlanta, for the No. 29 spot.

ABOUT THE REPORT

Background

NetProspex helps B2B companies find and connect with new customers. We maintain a database of business professionals with verified contact information including email address and phone numbers for B2B lead generation. Records include social media profiles. Our team analyzed these contacts to provide a snapshot of social media activity among employees of the nation’s largest corporations.

We’ve released three previous editions of the report, as businesses work to understand the impact of networks such as Twitter, Facebook, and LinkedIn. The reports earned coverage in hundreds of media outlets, and has been used as reference material in business and educational presentations, studies, and reports.

Today, in Summer 2011, we’ve released our most comprehensive report to date, with more research, more data, and more insights, all to show the widespread adoption of social media by businesspeople across the nation.

Methodology

The NetProspex Social Index (NPSI) was used to score and rank social network activity across the top social networks, including Twitter, Linkedin, and Facebook.

The data was mined from NetProspex’s expansive database of crowdsourced business contacts, which include phone, email, job function, industry, location, social media profile information, and other fields used to generate this report.

The NPSI (NetProspex Social Index) score is determined by the following: 1. Social presence: The number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address. 2. Social connectedness: The number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections.

What's New in Summer 2011

In this fourth edition of the NetProspex Social Report, we’re proud to announce our most comprehensive report to date. Updates include:

    More contacts analyzed
    We analyzed 12 million business contacts, spanning every job function and industry.
    More granular categories
    We anaylzed over 58 job functions, 300 industries, and even more metro regions.
    Twitter-focused analysis
    Because of the explosion in use of Twitter (175 million users according to Twitter), we analyzed specific Twitter use in business to reveal the top jobs, industries, companies, and cities using Twitter.
    Updated Methodology
    In 2011, we have refined the NetProspex Social Index by measuring 2 key factors: social presence and social connectedness